A Norwegian business decided to show a Rio de Janeiro more “realistic”.
The campaign sports brand XXL Sport & Villmark for the Olympic Games in Rio is set in a slum .
In the video “Sport Unites All”, a boy who finds a lost wallet, is treated as a thief by police , which haunts the community streets, without giving room for explanations.
The reality end there: the owner of the portfolio is Ronaldinho, who appears and saves the day for the happiness of the agents.
The video ends with the boy playing futbol on the beach between Ronaldinho and police. A happy ending , almost.